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When it comes time to purchase a new helmet, there can be unexpected hurdles. Which brand is safest? Will I find a style I like? How will I keep it clean? And what is the best value? Meet Bell’s MX-9 MIPS Helmet! Packed with innovative safety features, easy to clean, and with 38 styles across 7 sizes, I’m sure there’s something for everyone!

Featuring a lightweight yet durable polycarbonate shell, adjustable visor, Velocity Flow Ventilation, and a removable, washable, antimicrobial liner for easy cleaning for a fresh fit every time! Safety shouldn’t compromise comfort and style; the MX-9 has everything you’re looking for.




You may be wondering - what is MIPS? It’s a Multi-Directional Impact Protection System that uses a slip plane designed to manage energy from rotational and angular impacts. During a crash, rotational acceleration from the head turning and coming to a sudden stop can cause brain tissue to experience high levels of strain, which can result in many types of brain injuries. The slip plane system  moves inside the helmet on impact, absorbing or slowing some energy that could cause brain strain. Science rules! Now let’s meet the dedicated individuals responsible for bringing us this next-level brain strain drain slip-plane:

Swedish neurosurgeon Hans von Holst started studying helmet construction in 1996 and partnered with Peret Halldin, a researcher at the Royal Institute of Technology. Together, they had a goal to advance helmet safety technology. The fruits of their hard work was MIPS AB, which was founded in 2001 by Hans, Peter, and 3 other biomechanical specialists from the Royal Institute of Technology (KTH) in Stockholm, Sweden.With their years of extensive technological and medical expertise geared towards head injuries, they have branched out to conduct studies about injury prediction, and use advanced methods to simulate what could happen in the event of a crash. This gives engineers detailed information, and is utilized to provide you with the most up-to-date safety.

Bell has taken all this valuable information and utilized it to bring you the MX-9 MIPS helmet. For over 60 years, Bell engineers have been researching crashes and the forces involved across a wide range of simulations. Recently, conclusions from collected data state that brain injury received during an angular impact is much more intense because it causes higher strain on brain tissue. MIPS helps disperse this added strain by allowing the head to maneuver safely inside the helmet immediately after impact. In these critical milliseconds, disbursement of extra energy is vital to prevent brain strain. Trust in over half a century of research. Invest in Bell’s MX-9 helmet, and invest in your future.