FLY Racing: Fearless Pursuit

Started in 1998, FLY Racing has made a name for itself as a leader in apparel for a variety of sports. From motocross , BMX, and mountain biking, to watercraft and adventure riders, they are a brand driven by commitment to create high-quality apparel for the protection and performance of fellow riders.

With over 25 years of experience and a wide range of products including helmets, jerseys, pants, gloves, goggles, boots, and protective gear, Fly is known for their innovative designs, attention to detail, and utilizing cutting-edge technology; fulfilling their promise of providing riders with the products they need to reach new heights. A perfect combination of style and performance.

Fly was established in 1998 as a parts supplier offering handlebars, levers, boots, and chest protection. Helmets were included in 1999, along with the launch of Fly’s first MX Clothing line, the 2000s Collection. In 2004 they signed rider Andrew Short, and Trey Canard in 2011, who won the SX-Houston Supercoss in the same year. 

2012 saw the birth of the Lite Hydrogen line (now known as Lite), and Andrew Short’s victory in the first and only Seattle Supercross. In 2014, Trey Canard won the Tooele, Utah Pro Motocross. Fly became an exclusive sponsor of Lucas Oil and began collaborations with RHEON Labs in 2015. Zach Osborne (another Fly rider) won the 250 SX Regional Champion in 2017 and again in 2018, the same year Justin Brayton won the Daytona Supercross. 2019 brought the release of the Formula Helmet line, featuring revolutionary RHEON technology, and Fly becoming the title sponsor of Monster Energy Supercross, followed in 2020 by Zach Osborne taking the 2020 450 MX National Championship. 

In 2023, FLY Racing celebrated their 25th anniversary. With over two decades of experience and a knack for innovation, FLY has grown into a brand that embodies excellence, quality, and style, and holds the promise of continuing to be a top choice for riders everywhere.